The number of households shopping online is increasing rapidly, and active users of online grocery services are spending a significant percentage of their weekly grocery dollars online – 16% on average. And, when shoppers buy groceries online, they divide their shopping in different ways as they search for better ways to satisfy their grocery shopping needs.
These changes signal that brick and mortar retailers will need to develop strategies that minimize their vulnerability to losing business to online competitors and include ways to retain and even win new business by taking advantage of the competition’s vulnerability.
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