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The-simple-change-that-could-get-affordable-food-to-the-poor-people-who-need-it

Kroger expands online ordering, pickup service into major markets

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Walmart expands its curbside grocery pickup service in the US

 

Hyper-localization may be best understood as the path to true omni-channel retail. For smaller retailers, it’s a path to scale, said Nielsen's Hill. And for larger retailers, it is a path to growth

 Forrester says the number of consumers browsing and buying online will hit 270 million by 2020, driven largely by activity on mobile devices.
Online grocery is no longer a niche behavior

The number of households shopping online is increasing rapidly, and active users of online grocery services are spending a significant percentage of their weekly grocery dollars online – 16% on average. And, when shoppers buy groceries online, they divide their shopping in different ways as they search for better ways to satisfy their grocery shopping needs.

 These changes signal that brick and mortar retailers will need to develop strategies that minimize their vulnerability to losing business to online competitors and include ways to retain and even win new business by taking advantage of the competition’s vulnerability.

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US online grocery doubles in two years
Online grocery penetration has doubled in just the past two years – from 11% in 2013 to 21% in 2015 – per the latest round of Brick Meets Click research that surveyed :12,000 grocery shoppers in 4Q 2015. Key findings from this new report include
  • Online grocery shopping is going mainstream: 41% of shoppers surveyed have given it a try at some point
  • Penetration has doubled: 21% of the shoppers surveyed bought groceries online in the month before the 2015 survey, up from 11% in 2013.
  • Three distinct types of trips emerged from survey responses: Specific product shopping is the most common at 61%, followed by major grocery shopping at 15%, and subscription-based shopping at 12%.
  • Major online grocery shopping and subscription-based trips create strong bonds with customers.
  • Active Users of online grocery services are spending a significant percentage of their weekly grocery dollars online – 16% on average. (brickmeetsclick.com)
     
     
     
     
     
     
     
     

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